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The Bestseller Experiment

Join author and screenwriter Mark Stay with coach and entrepreneur Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.
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The Bestseller Experiment
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Now displaying: Category: general
Oct 23, 2020

David Pennington is an author, writing coach and copywriter who is on a mission to improve how we tell stories. In this Deep Dive we discuss the importance of drafting, tapping into your “mental milk” and “infinite brain”, why you need to hold yourself accountable, and getting ideas via “crate digging”.

Oct 19, 2020

We celebrate four years of the podcast with a live show where our Patrons and Academy members ask us anything and everything. The Two Marks reveal how the podcast started, who they would cast in the movie of Back to Reality, how the podcast has changed them, their favourite writing tips, what they’re proudest of and what’s in store for the future.

Oct 12, 2020

Joe is the bestselling author of Heart-Shaped Box, Horns, NOS4A2, Locke & Key and most recently the New York Times #1 epic blockbuster The Fireman. Joe, son of Stephen King, is powerhouse storyteller from an incredible family of writers. 

Oct 7, 2020

How can authors use YouTube to engage with readers and drive sales? We talk to Jeremy Mason a TV Producer, Director of Photography and Lighting Cameraman with over 20 years UK broadcast experience. He’s been steeped in the world of digital marketing over the last 3 years, exploring how the power of video can be better used for commerce.

Oct 5, 2020

Charles Stross is the multi-award winning author of bestselling series of space opera, alt-history and more. With his new novel Dead Lies Dreaming he jumps back into his Laundry Files universe, and he gives us some incredible tips on writing successful long-running series and how to grow your reader base. And the Two Marks look forward to celebrating four years of the podcast with a special live show. Find out how you can join them...

Sep 28, 2020

Sarah Pinborough has had over twenty novels published and written for TV and film. Sarah’s new thriller Behind Her Eyes is getting incredible buzz after a heated auction. Sarah is always funny, insightful and often eye-wateringly honest. Brace yourselves for one of our most entertaining author chats yet… WARNING: Contains strong adult language!

Sep 21, 2020

Carole Matthews has sold over 6 million books in 31 countries. She’s written two books a year for the last ten years and was inducted into the Festival of Romance Hall of Fame. She tells us how it all started with a writing competition, why you shouldn’t be afraid to abandon a book, why being nosey is part of an author’s job, and the role insomnia plays in her writing day, and why none of it means anything if you don’t write from the heart.

Sep 14, 2020

The second part of our interview with bestselling Indie author Shannon Mayer who recently hit #2 in the main Amazon.com charts outselling Stephen King and other greats. We talk about her new deal with Amazon, ‘hybrid’ authors, the importance of an author’s intent, being business-like and collaboration.

Sep 7, 2020

Philip C. Quaintrell is in Amazon’s top 1.8% of self-published authors. He does this with no marketing spend, no newsletter, and epic fantasy novels so massively epic that even Brandon Sanderson would quake at their page count. He’s also one of the nicest authors we’ve interviewed. He gives us the lowdown on how he moved from full-time job to full-time author in just a few years.

Aug 31, 2020

‘How do I get a literary agent?’ is one of the most common questions asked by new writers, so we asked Federica Leonardis, founder of Martin Leonardis Literary Management, and her debut novelist Sonya Lalli.

Aug 29, 2020

What can an indie publisher offer to authors that the big houses cannot? MD of Caffeine Nights Darren Laws and author Timothy Adler show us how the bespoke service that an indie publisher provides can be more effective for authors in key genres. They answer listener questions on marketing, ebook pricing, selling into online and bricks and mortar stores.

Aug 24, 2020

Caro Ramsay is the author of the critically acclaimed Anderson and Costello series, the first of which, Absolution, was shortlisted for the CWA's New Blood Dagger for best debut of the year. In a hugely entertaining interview she tells us how life-changing trauma led to an incredible career as an award-winning writer.

Aug 17, 2020

Emmy winners and BAFTA-nominated, Huckerby & Ostler are one of the most successful TV writing partnerships around, and with their new novel, Defender Of The Realm, they’ve created a fantastic children’s adventure series.

Aug 10, 2020

Rachel Winters’ debut novel Would Like to Meet is an Amazon bestseller with rights sold in 14 territories and there was a big Hollywood auction for the film rights. Rachel tells us how her background as an editor enabled her to think of the book as 360 degree project — digital, audio and film — to help make it such a success.

Aug 5, 2020

Paul Ardoin talks us through the preparations he made for the promotion — including rewriting the opening of his first novel — and how he made the most of the promotion to increase sales across the whole series.

Aug 3, 2020

How do you research your books? Michelle Paver has written eighteen novels, including the bestselling Chronicles Of Ancient Darkness. She’s encountered killer whales, wolves, polar bears and a runaway Yak, all in the name of research.

Jul 27, 2020

Writing can be a solitary occupation, but it doesn’t have to be that way. The Two Marks discuss how accountability has helped them in their writing and offer six tips to help you focus on your writing, become more productive, and finish that book.

Jul 20, 2020

Have you every wondered how important your “Voice” is as a writer? This week on The Bestseller Experiment podcast, New York Times success Maria Semple tells us just how essential your voice is. Maria was recently named a “Power Author” by the Hollywood Reporter, putting her alongside such giants as JK Rowling and George RR Martin. Maria started as a screenwriter. Her book, Where’d You Go, Bernadette? spent over a year on the New York Times bestsellers. Her new book “Tomorrow Will Be Different” was announced as a TV series with Julia Roberts as the lead. She spoke to us about the things that stop us writing truthfully.

Jul 13, 2020

Sadie’s Jones’ debut novel The Outcast was a smash hit, selling over half a million copies, but Sophie’s road to publication was a long one with over 15 years of rejection. Sadie tells us what she discovered about her writing in those years and the important lessons she learned, including what kept her writing and how to tell good notes from bad and some tips on writing with your eyes closed!

Jul 6, 2020

The two Marks bring you up to date on the trials and tribulations their nascent bestseller, the processes that they’re going through, and how two writers can work together without driving each other bonkers.

Jun 28, 2020

James Swallow is the internationally bestselling author of the Marc Dane thrillers, and he takes us through his remarkable career, which takes in Star Trek, Star Wars, Doctor Who and a BAFTA nomination. His passion for working in tie-in fiction and his own original work is infectious, and he tells why always pushing himself out of his comfort zone led to his biggest success. Oh, and we start the show with a BIG ANNOUNCEMENT!

Jun 21, 2020

Robin is the author of the Murder Most Unladylike Mysteries books, a middle grade series following schoolgirl detectives Daisy Wells and Hazel Wong in a 1930s English boarding school, but Robin started out on her bestselling adventure with NaNoWriMo.

Jun 15, 2020

It’s all too easy to give up when your writing has been rejected, so how do you find the energy and the will to keep going? The Two Marks discuss strategies for perseverance, dealing with fear, rejection, and how to work on more than one more project at a time. Oh, there was a story in The Hollywood Reporter last week about a forthcoming monster movie called The Little People… written by none other than our very own Mr Stay! He talks about how perseverance helped him get the script optioned and into development.

Jun 8, 2020

In this week's episode from the BXP Archives... Joe burst onto the fantasy scene in 2003 with his debut The Blade Itself. His books have climbed high up the Sunday Times and New York Times bestseller, and he had some unusual advice for writers when we spoke to him at GollanczFest.

Jun 3, 2020

Caimh McDonnell is the bestselling author of the Dublin Trilogy and has one of the most entertaining and engaging newsletters out there with 10,000 subscribers and an astonishing open rate. Caimh answers our listener questions with tips on how to create great newsletters, even if you’re still writing your first novel, or launching the latest in a bestselling series.

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