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The Bestseller Experiment

Join author and screenwriter Mark Stay with coach and entrepreneur Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.
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The Bestseller Experiment
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Mar 27, 2023

Jayne Davis is a leading Regency Romance author, with nearly 40 million KU page reads, and through sharing her research on her blog she has become a go to resource for authors in the genre. Jayne reveals the essential elements of period romance, tips for writing period appropriate dialogue, and why publishing more books creates its own marketing.

Mar 20, 2023

Derek and Dave Philpott have been writing strange letters to famous musicians for ten years now, and getting even stranger ones back. Their first book, Dear Mr. Kershaw, became a cult hit and the follow-up Dear Mr. Pop Star was released by Unbound Publishing to more acclaim. And now they return with a Punk edition, Grammar Free in the UK, which is raising money for the charity Crisis. Dave tells us how these extraordinary projects came about, and how it first gained momentum when his dad saw how many Facebook friends he had and suggested, ‘Why not ask them for a tenner each?'

Mar 13, 2023

Rosie Andrews’ debut novel The Leviathan is rooted in her passion for history and she tells us how she was inspired by the like of Thomas Hobbes to create page-turning historical fiction that’s relevant to readers today. And Rosie tells us why she abandoned her first unpublished historical fiction novel because she felt that it lacked an authentic voice.

Mar 6, 2023

Mark Edwards returns to the podcast to celebrate ten years since his first solo novel The Magpies. He tells us about his changing relationship with the book that changed his life, how he’s sustained a career writing standalone thrillers, and why it’s important to have a direct connection with his readers.

Feb 27, 2023
Matt Brown is the author of such wonderful children’s books at the Compton Valance series (about a boy who creates a time machine from a 13-week-old mouldy sandwich), the Dreary Inkling School books, and The Mab, a re-telling of the Mabinogi, which might be the oldest written stories in the history of Britain. Matt was also TV presenter, notably on Nickelodeon, and he’s a podcaster, but don’t hold that against him. He tells us what he’s discovered writing for children, why it takes a village to make a book, and why he keeps all his rejection letters...
Feb 20, 2023

Twin brothers Zack and Michael Urlocker write together as M.Z. Urlocker, and their debut novel The Man from Mittelwerk is a 50s noir thriller with a dash of science fiction. They take us through their collaborative process, how they defined their roles in the project, and whether or not they’ll work together again.

Feb 13, 2023

As well as starring in the likes of The Hobbit and Spooks, the actor Richard Armitage is also a prolific audiobook narrator. And now he’s written Geneva, an Audible original psychological thriller. Richard tell us how the project came about, and how his background in music, theatre and film helped him develop the characters. And he tells us the things authors do that can irk audiobook narrators.

Feb 6, 2023

Simon Scarrow is best known for his Eagles of the Empire series that began in 2000 with Under the Eagle featuring Roman soldier heroes Cato and Macro. 2022 saw the release of Death to the Emperor, the twenty-first book in the series, and he’s also just released Dead of Night, the second of his Berlin wartime thrillers. Simon takes us through his extraordinary career, with tips on historical research, co-writing, developing ideas, and creating a series where the reader can start with the twenty-first book and still enjoy it.

Feb 1, 2023

Digital-first publisher Bookouture are now applying their publishing model to science fiction and fantasy with their new imprint Second Sky. We speak to consultant associate publisher Jack Renninson who tells us what Second Sky is looking for, and he answers our listener questions on submissions, pitching to Second Sky, and what’s to come in the near future.

Jan 30, 2023

Bestselling author Peter May returns to the podcast with his gripping new novel A Winter Grave, a near future thriller where climate change has changed the landscape. Peter talks about coming out of retirement to write without a contract or a deadline, but with passion and a sense of urgency. Mark Stay is joined this week by guest presenter Caimh McDonnell, bestselling author of the Bunny McGarry series and the Stranger Times books, including Love Will Tear Us Apart.

Jan 27, 2023

Director Jon Wright joins Mark Stay to answer listener questions on the development of their new monster movie Unwelcome. They reveal what inspired them to write the script, how the story was developed (and was very early abandoned), how Jon blocks and shoots sequences and works with the cast and crew, they offer tips for screenwriters, and they start by discussing, er, chocolate bars. 

Jan 23, 2023

Lou Abercrombie worked in TV and film production and as a photographer, and a few years ago started writing children’s books combining her passion for swimming and mathematics. Her debut novel FIG SWIMS THE WORLD, was longlisted for the Bath Children’s Award, and her new book AMAZING MATHS makes the subject of mathematics accessible in a way that we wish was around when we were at school. Lou reveals how water solves her story problems and how she’s helped by a waterproof notebook...

Jan 16, 2023

Matt Cain endured rejections from thirty agents and fifty publishers before getting his debut novel published… and then it didn’t work out. Matt tells us how he made an extraordinary comeback, breaking crowdfunding records with The Madonna of Bolton, having a smash with The Secret Life of Albert Entwistle, and now he’s back with Becoming Ted, his latest heartwarming novel about following your dreams.

Jan 9, 2023

Cole Haddon is an Australian-American screenwriter and novelist whose first TV commission, Dracula, was produced by NBC and SKY and starred Jonathan Rhys Meyers. Psalms for the End of the World is his debut novel and Cole tells us how he was inspired by looking into the eyes of one of his young children, why he’s happy to fail, how he deals with notes, and he gives us tips for writing scripts and graphic novels.

Jan 2, 2023

Christian Cameron is an incredibly prolific writer and military historian who also writes as Miles Cameron. His new novel as Miles is Against All Gods, an epic set in the Bronze Age that gives a new twist to familiar myths and legends. Christian tells how he learned to write without doubting himself, how historical recreation has helped with research, and why there are no minor characters.

Dec 26, 2022

The Two Marks don their terrible Christmas sweaters and hats to celebrate the festive season and look forward to 2023. Mark Stay tests Mr D with a super-duper mega quiz, we discover that Americans don’t have Christmas crackers, we reveal where Santa comes from, tell terrible jokes, and we discuss taking stock and setting goals for 2023… and much more!

Dec 19, 2022

In 1983 Margaret Weis took on a job as a book editor at TSR, producers of the Dungeons and Dragons® role-playing game. Little did she know that the DRAGONLANCE® series she created with Tracy Hickman would go on to sell over 25 million copies and still be in print after almost 30 years. And now they’re back with a new trilogy! Margaret tells us about her incredible career, the three tips that Gary Paulsen gave her, she answers our listener questions and shares the words of encouragement that kept her going when she got her first rejections.

Dec 12, 2022
Elizabeth Noble is a Sunday Times bestselling author whose debut novel The Reading Group sold a quarter of a million copies. She’s since sold over a million and with her tenth novel, Other People’s Husbands, she skilfully works with a large cast of characters to create an authentic drama with lots of moving parts, but still she’s able to sell a novel with just two lines.
Dec 5, 2022

SJ Bennett had a successful career writing award-winning books for teenagers, but after a change in the market and a life-changing diagnosis, she decided to completely change tack and began a brand new crime series, Her Majesty the Queen Investigates, which became an international smash, selling over 100,000 copies. With the latest book in the series, Murder Most Royal, Sophia reveals what inspired her to make Queen Elizabeth II her crime-solving protagonist, and how real life events might affect the series’ future.

Nov 30, 2022

Louise Willder has been a copywriter at Penguin Books for twenty-five years. During this time, she estimates she has produced about 5,000 blurbs. She now shares her knowledge and experience in her amazing new book, Blurb Your Enthusiasm, which looks at the evolution of blurbs. In this Deep Dive, Louise shares incredibly helpful tips for writing your own and answers our listener questions on blurbs, word count, blurbs for series, multiple POVs and more!

Nov 28, 2022

Harriet Tyce tells us about her brilliant new thriller It Ends at Midnight, how the amazing reception to her debut Blood Orange made her wonder if she could do it again, and how she gets herself into trouble by trying to outdo what she’s written before.

And in the extended version for Academy members and podcast Patrons, the Two Marks discuss the halo effect, difficult second novels, going too far, changing your mindset and much more!

Nov 21, 2022
Alan Gorevan is an Irish thriller writer and winner of the Irish Writers’ Centre Novel Fair competition. Alan was preparing his debut novel for submission when the 2020 lockdown came along, and he thought his dream was over before it had even started. But then Alan decided he wasn’t going to sit around and wait for agents and publishers, and decided to self publish. Starting with some short stories, Alan’s 2020 led a to an extraordinary run of publication and he takes us through it step by step, culminating with his novel The Kindness of Psychopaths.
 
And in the extended version for Academy members and podcast Patrons, the Two Marks discuss reading your book like a reader, the self-publishing learning curve, the importance of titles, and much more!
Nov 14, 2022
Tracey Lien’s debut All That’s Left Unsaid was sold in a nine-way auction and she tells us why it was important that a book that deals with heavy issues needed to be a fun read. Tracey tells us the most important lesson she learned about readers while writing for the LA Times, how she found an agent, why she was baffled by Jane Austen and how a daily writing habit gave her the confidence she needed to finish her novel.
 
And in the extended version for Academy members and podcast Patrons, the Two Marks discuss balancing story and big issues, readers not owing you anything, and having an idea that’s easy for someone else to pitch, and much more!
Nov 7, 2022
A.G. Riddle spent ten years starting internet companies before retiring to pursue his true passion of writing fiction. His novels have sold over four million copies worldwide and been translated in twenty-four languages. His new novel Lost in Time is a time travel thriller and continues his knack for blending genres, and he tells us why writers need to define their own success.
 

And in the extended version for Patreons and Academates, the two Marks discuss defining success, filtering feedback, authenticity, the doubt train and much more!

Nov 4, 2022

Dr Devin Finaughty is a lecturer in forensic science the University of Kent, Chandra Finaughty has two Masters specialising in forensics and a teaching fellow at King’s College, London. They answer questions from our Patrons and Academates on forensics in fiction, including the CSI effect, working a crime scene, and essential resources for writers and research.

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